The number of colleges with digital marketing majors has increased in importance over the past few years. Reason being, digital marketing is a career that is advancing as fast as technology. Every time a new social media platform or innovative technology overtakes the market, companies strive to stay relevant.
The technical definition according to the Business dictionary of digital marketing is “The promotion of products or brands via one or more forms of electronic media.” (Read more about marketing terms here.) An example of digital marketing in your everyday life is a YouTube ad featuring Nike’s new product, that plays before your selected video. Someone from marketing took the time to design and implement the ad for Nike. In short, marketing divisions help promote products and services for companies through the web, social media, branding, and analytics.
Digital marketing is seen as an advantage over traditional marketing due to some of these aspects:
Additionally, being apart of the younger generation is definitely an asset to many companies. First-hand knowledge of current technology is seen as an advantage over the competition. This is due to the vast amounts of new social media and other new products.
Multiple ranking results have been provided to allow comparisons. From top IV League school rankings to the most affordable colleges. According to usnews.com, 2018’s best undergraduate business marketing programs are the following 13 colleges.
|Ranking||Colleges||Reputation Score (out of 5)|
|#1||University of Pennsylvania||4.8|
|#2||University of Michigan-Ann Arbor||4.5|
|#3||New York University||4.3|
|#4||University of Texas-Austin||4.3|
|#5||University of California-Berkeley||4.5|
|#7||University of North Carolina-Chapel Hill||4.2|
|#8||University of Virginia||4.2|
|#9||St. Joseph’s University||2.8|
|#10||University of Wisconsin-Madison||3.8|
|#11||University of Southern California||4.1|
|#12||University of Florida||3.6|
|#13||University of Notre Dame||4.1|
When it came to the top 20 affordable colleges, out of the listed 43, with marketing majors available. It is currently stated that Texas A&M University is the most affordable in marketing. This includes different types of marketing degrees and available credit.
|Ranking||Colleges||College Affordability Score|
|#1||Texas A & M University-College Station||97.0|
|#2||University of Minnesota-Duluth||97.0|
|#3||Rutgers University (Newark, New Jersey)||96.9|
|#4||University of Illinois at Chicago||96.8|
|#5||University of Minnesota-Twin Cities||96.6|
|#6||SUNY College at Oswego||96.5|
|#7||Rutgers University (Camden, New Jersey)||96.5|
|#8||Appalachian State University||96.4|
|#9||Saint Cloud State University||96.3|
|#10||University of Massachusetts Amherst||96.3|
|#11||Michigan Technological University||96.2|
|#13||Lake Area Technical Institute||96.1|
|#14||Stony Brook University||96.1|
|#15||Winona State University||96.1|
|#16||Western Illinois University||96.1|
|#17||Midwestern State University||96.0|
|#18||State University of New York||96.0|
|#19||Ferris State University||96.0|
|#20||Iowa State University||96.0|
For more information on Digital Marketing, SEO and Google related content check out our articles.
In addition to other sites, we have included the opinions of the public in the voting poll below. Please feel free to add your opinion and any colleges you feel should make the list.